Click to Expand Sidebar

Tag Archive 'secret love'

Sep 24 2009

The Science of Advertising and Internet Personals

Published by under Articles,Culture

The Science of Advertising and Internet Personals

By Philip Belove, Ed.D. (all rights reserved.)

In this essay we’re going to think about composing one of those Internet personal ads. These days running one of those ads can cost around $25.00 a month and people usually run these ads for a year or so, so you are looking at spending maybe a few hundred dollars on personal advertising. How will you know if the money is well spent?

“Well,” you say, “it attracts responses.” Fair enough. But mere responses aren’t enough.

A year ago I told the story of a woman who put up a bland profile with no essay and no picture, just answers to the multiple choice questions and within 24 hours she received a letter from a man who said that she was the woman of his dreams and he was just about to give up on Internet personals but then he read her profile and realized he’d found his dream partner and so on…So, clearly, just showing up on the pages can be like walking into a bad bar.

Eliminating the bad and attracting the good are two separate processes requiring separate skills. So , we’re going to talk about personal niche marketing. Looking for a match is not like running for class president or home-coming queen or state representative, or any other activity where you want to generate a huge list of positive responses. All you want is that one person who is good enough and capable enough to partner with you so you can create a great relationship.

Free PDF    Send article as PDF   

Comments Off on The Science of Advertising and Internet Personals

Apr 20 2009

The Science of Advertising and Internet Personals

Published by under Advice

In this essay we’re going to think about composing one of those Internet personal ads. These days running one of those ads can cost around $25.00 a month and people usually run these ads for a year or so, so you are looking at spending maybe a few hundred dollars on personal advertising. How will you know if the money is well spent?

“Well,” you say, “it attracts responses.” Fair enough. But mere responses aren’t enough.

A year ago I told the story of a woman who put up a bland profile with no essay and no picture, just answers to the multiple choice questions and within 24 hours she received a letter from a man who said that she was the woman of his dreams and he was just about to give up on Internet personals but then he read her profile and realized he’d found his dream partner and so on…So, clearly, just showing up on the pages can be like walking into a bad bar.

Eliminating the bad and attracting the good are two separate processes requiring separate skills. So , we’re going to talk about personal niche marketing. Looking for a match is not like running for class president or home-coming queen or state representative, or any other activity where you want to generate a huge list of positive responses. All you want is that one person who is good enough and capable enough to partner with you so you can create a great relationship.

PDF Creator    Send article as PDF   

Comments Off on The Science of Advertising and Internet Personals